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Long-tail keyword phrases are expressions that are made use of by people that are looking for details things on the net. The appeal of long-tail key words is that they are less competitive than short-tail key words and consequently easier to rank for in the search engine results web pages (SERPs).
On the other hand, you can use the long-tail keyword « running footwear for women with level feet » which is a much less competitive term and you have a better chance of ranking for it.
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